A global energy management and automation company prioritizes the safety of its workforce spanning the US, Canada, Mexico, and Latin America as a fundamental corporate value. The company's North America environment and safety team focuses on emergency preparedness and response, leading efforts to mitigate risks, respond to critical incidents, and enhance overall crisis resilience. The company relies on Crisis24's Mass Notification system to send location-based emergency alerts targeting employees based on their assigned office locations.
With the rise in remote and hybrid work, the company faces a growing need to deliver communications to employees based on their home locations. An increasing number of employees are not assigned to brick-and-mortar offices or travel frequently between locations. In emergencies, the company must reach every employee facing immediate health or safety threats, wherever they may be.
To enhance crisis management and employee safety, the company leverages the geofencing capabilities of their Mass Notification system. By adding employees' home postal codes into the system, the company precisely targets workers based on residential locations, confirms their safety or need for assistance, and directs them to appropriate resources. Company leadership receives real-time updates on impacted employees.
Proven Value During Crisis
The devastating 2025 Southern California wildfires demonstrate the system's critical value. The crisis management team drops pins on maps and expands geofence radii to identify employees within proximity to multiple breaking wildfires. Instead of notifying hundreds of employees assigned to regional offices, the system identifies and messages only employees residing within wildfire impact zones and evacuation areas. This eliminates broad, unnecessary notifications that miss impacted employees or contribute to panic among those not at risk.
Delivering Measurable Benefits
Faster Employee Outreach: Previously, the company relied on time-consuming, error-prone spreadsheet mapping functions to organize employee zip codes. Geofencing provides seamless, automated employee location in minutes, allowing crisis response teams to focus on actual relief efforts rather than data analysis.
Streamlined Leadership Communications: Executive leadership receives immediate answers to critical questions: Do we have employees in the disaster path? Is everyone accounted for? Are we providing appropriate support? Safety personnel now provide accurate, real-time updates, significantly enhancing corporate confidence in crisis management capabilities.
Business Continuity: Targeted communication prevents excessive operational disruption by contacting only affected employees, minimizing inefficiencies and ensuring resources are allocated where needed most.
Whether it’s during working hours or outside of working hours, the company is proud to set a high standard for leveraging technology to enhance duty of care.
Learn more about how mass notification technology can help your organization prioritize the safety and well-being of your employees.
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